March 15, 2016 - 772 views - PPC
One of the key components of any Google AdWords campaign is the keyword list. It determines who sees your ads and under what circumstances, and can mean the difference between a successful campaign and one that isn’t.
March 2, 2016 - 1,012 views - PPC
All advertising is about return on investment. It is about spending X and getting five times X, 10 times X, or more, in return. Calculating this return on investment is not always easy, except when you use PPC forms of advertising.